There are music labels and then there MUSIC LABELS. Numero is a label that prides itself on it's obscureness and, in a way that is almost forgotten, that labels at one point represented a certain kind of endorsement and the label that a particular artist found themselves on directly reflected on the quality (or lack of quality) of the band.
Numero is refreshing and exciting. It will be interesting to see if they can create a sustainable business model with this sort of idealistic vision. Without any further ado, let me introduce you to the Numero Eccentric Group:
note: the text below is taken directly from their webpage.
"Anything but another record label. Please, we don't need another one of those clogging up the bins. Accountants with coke habits, lawyers using Pitchfork as a tip sheet, 60 year-old executives awkwardly trying to converse with 17 year-old groupies. Marketing meetings. Junior VP's.
Enter the Numero Group. Founded by Tom Lunt, Rob Sevier, and Ken Shipley in 2003, the three self-proclaimed "record obsessives" decided to approach the record business backwards. No corporate hierarchy; no company stationary. Just a big pile of music that no one had ever heard of.
The mission was simple: to dig deep into the recesses of our record collections with the goal of finding the dustiest gems begging to be released from their exile on geek street. No longer would $500 singles sit in a temperature-controlled room dying for a chance to be played. No more would the artists, writers, and entrepreneurs who made these records happen go unknown and unappreciated.
Numero releases are sound with substance, living at the nexus of song and story. Scrupulously researched, painstakingly re-mastered, and with an attention to detail that is unmatched in the reissue field, the end result is a top-of-the-line compact disc.
There is no "Numero" sound; instead, Numero offers an aesthetic. A shelf of Numero discs feels less like a "record collection" and more like a library. The library to date is a mix of thrift shop soul, skinny tie pop, Belizean funk, and hillbilly gospel. Numero makes records for people who may have everything from indigenous Central American drumming to Canadian chanteuses stacked next to their CD players."
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